A Comparative Study on the Effect of Self-Determined Motivation of Generation Z on Their Exercise Adherence Intention According to Their Satisfaction with Body Image and Gender

Background: Generation Z is accustomed to using social media expose themselves others. Due the characteristics of this generation, intention continue exercise differs depending on satisfaction with one’s body image. Methods: This study analyzed (a) effect Z’s self-determined motivation their adherence and (b) moderating image gender between intention. Data from 451 (born during 1995–2010) university students in Republic Korea were by structural equation modeling (SEM). Results: The showed that external regulation had a significant negative In contrast, identified intrinsic positive Moreover, compared differences four classified groups according gap perceived ideal images, level or dissatisfaction image, gender. comparison results indicated all groups. group men who satisfied Conclusions: Based analysis results, was more affected internal rather than motivations. It significance lies fact it focused Z, will be future leading consumers.